Here are some more reasons why having a good logo is essential:

Brand Identification

A logo identifies your brand and establishes it in the minds of consumers. A logo adds a visual image that people automatically associate with the company. Your logo should incorporate your company's name and short slogan so that consumers learn to associate them with your logo.

Projecting Personality

Logos can define the personality of your company. Cartoon character or cute animal can make consumers feel at ease and develop a sense of trust in your company, even before they ever have done business with you. A brightly colored or uniquely designed logo can project an air of originality and innovation.

Marketing Strategy

Your logo should be included in advertising vehicles such as newspaper and magazine ads, flyers, Internet banner ads and your business cards, you encourage potential clients to associate your marketing message with your logo and by your business.

Distributing promotional products emblazoned with your logo such as pens, T-shirts, Frisbees, coffee mugs and bumper stickers can be an effective part of your marketing efforts.

Build Trust With Professionalism.

A professional logo will tell customers you're good at what you do. But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services.